Website or social media? What your company really needs

Website: Your digital home

A website is your fixed point on the web. Regardless of whether your customers become aware of you via Google, social media, or a recommendation — sooner or later they'll end up on your website. And there are good reasons for that:

1. Independence and control: Your website belongs to you. Unlike social media platforms, you decide for yourself how it looks and functions — and no one is working on algorithms that suddenly cut your reach in half.
2. Professional impression: For many people, a website is a sign of seriousness. It creates trust and gives your brand the right framework.
3. More visibility through SEO: With good search engine optimization, you can build up organic traffic in the long term. It's like a shop window that's open around the clock.
4. Versatile features: Whether it's an online shop, booking system or blog — your website can be everything your business needs.

Social media: Quick contact and reach

Social media is the place where people spend time, get informed and interact. This offers huge opportunities for companies:

1. Direct connection to your target group: Social media channels allow you to communicate with your community in real time and respond to feedback.
2. Storytelling and personality: Platforms such as Instagram, Facebook and LinkedIn give you the opportunity to present your brand vividly and approachably. Here you can show who you are and what your company stands for.
3. Quick visibility: With targeted ads and regular content, you can build up a wide reach relatively quickly — perfect for new products, promotions or events.
4. Trends and viral opportunities: Social media thrives on trends. Here you can address current topics and bring your brand into conversation.

Website or social media? Why not do both?

The truth is: In the long term, you need both — but in a balanced relationship. Your website is your foundation, while social media is your megaphone. Here's how you can combine them cleverly:

1. Linking: Use social media to drive traffic to your website. For example, through links in posts or stories.
2. Lead generation: Collect email addresses via social media channels or direct interested parties to a contact form on your website.
3. Branding: Present the personal, relaxed part of your brand on social media, while the website supports your professional presence.

Our recommendation for you

If your budget is small, start with a clearly structured website and a social media channel maintained by you or your team yourself, where you post a few times a month. If your company grows, you can expand step by step.

Regardless of whether you're starting from scratch or want to optimize your online strategy — we at caboom can help you with that. Together, we'll build a website that inspires and social media campaigns that move your brand forward.

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