Three design trends for 2024

3D & maximalism

It should be loud & colorful!

• Vivid colors and color gradients
  Maximalism dispenses with muted pastel shades and uses rich colors, neon accents and eye-catching color gradients. Ignite the effect of tropical sunsets, candy-colored dreamscapes and anything that makes your eyes dance.
• Playful patterns
  From classic flowers and stripes to unexpected geometric shapes and abstract swirls, patterns are very popular right now. Don't be afraid to mix and match them to create a kaleidoscope of visual interest.
• Fully coated typography
  Make way, Helvetica! Maximalism means that weird fonts, dynamic layouts, and playful text animations are all welcome. Let your words dance, scream, and whisper and tell your story in a way that traditional typography simply can't.
• Impressive experiences
  Maximalism includes not only aesthetics but also the creation of interactive and engaging experiences. 3D elements, animations, micro-interactions and even AR/VR integrations play a role in taking users into a fascinating world.

minimalism

The opposite trend to the 3D & maximalism trend persists

• Distinctive yet simple fonts
  Typography plays an important role on a minimalistic website. Because fonts that stand alone should be unique, rare, and appealing. They must be able to capture the user's attention right away — whether with bold and interesting shapes or with clean, sharp lines. With a minimalistic design, it's important to avoid neutral or unobtrusive styles.
• Neutral and balanced colors
  The design can be made lively and eye-catching, but bright colors should be used with care. A colorful element on a neutral background automatically attracts attention and can unintentionally become the focus of the design. It is therefore important to use bright accents in a targeted manner, for example to highlight a call-to-action button or important information.
• white space
  The battle between minimalism and maximalism presents web designers with another challenge, namely white space. White space is the empty space on the page that makes it easier for you to direct the user's gaze. Similar to strategic coloring, using white space can help highlight important information and even increase conversion rates

Nostalgia & Y2K

It's getting retro!

• Free font design with italics and standard fonts
  Fonts like Times New Roman and Comic Sans are no longer taboo with this trend! Blocky text and speech bubble letters. 3D effects and loud, bold fonts with thick outlines and shadows.
• Icons and visuals
  Low-resolution images, decorative 3D icons and clip-art style stickers are used. Flashy emojis from before emojis became mainstream are used:)
• Unusual retro color insert
  It uses metallic shades such as silver and gray, as well as icy shades of blue and purple. Neon colors and bright retro colors such as orange and lime green are no longer uncommon. Nostalgia & Y2K designs thrive on their unusual color combinations, color gradients and color contrasts

What is important is:

Trends are cool to test, but they're not always right for your brand! Branding expertise is definitely required here!