Trend color 2025: Pantone chooses mocha mousse

Catarina Hutzler
11.1.2025
3 min reading time
The year 2025 brings a breath of fresh air to the design world — and Pantone has chosen the color of the year with “Mocha Mousse.” This warm, soft shade of brown is reminiscent of cocoa, chocolate and cozy coffee moments. Cosy, elegant and earthy, the color appeals to our desire for peace and comfort.

In this article, you'll learn:

  1. The effect of mocha mousse
  2. Combination options
  3. Mocha mousse as a gentle antidote
  4. How to use color in your branding

💫 The effect of mocha mousse

“Mocha mousse” represents warmth and naturalness. Pantone describes it as a color that combines elegance and comfort. Especially at a time when many are longing for simplicity and small pleasures, this color hits the nerve of the times.

Why mocha mousse for your branding?

  • Tranquility and comfort: The color radiates a sense of security and invites you to feel good.
  • Elegance and timelessness: It suits brands that want to look high-quality and long-lasting.
  • Naturalness: Perfect for companies that emphasize sustainability and a down-to-earth attitude.

🎨 Combination options

The versatility of “Mocha Mousse” makes it a real all-rounder. Here are a few combination ideas:

  1. With neutrals such as beige and cream: For a simple and elegant design
  2. With delicate natural shades such as olive green or light blue: To underline freshness and naturalness.
  3. With metallic shades such as gold or copper: For a sophisticated and luxurious touch.

Examples from practice:

  • An interior design brand could combine “mocha mousse” with beige accents to convey peace and minimalism.
  • A sustainable fashion brand could combine brown with natural green to focus on environmental awareness.
  • Luxury brands could opt for the combination with gold to emphasize exclusivity.

🏽 ‍ 🏽 Mocha mousse as a gentle antidote

After the vibrant trend colors of recent years such as “Viva Magenta,” “Mocha Mousse” brings a welcome change. This tone is particularly suitable for brands that want to stand out through their down-to-earth, elegance and comfort.

Which brands is mocha mousse ideal for?

  • Wellness brands: Focus on peace and comfort.
  • Interior and lifestyle brands: Timelessness and elegance.
  • Sustainable companies: Closeness to the Earth and Naturalness as a Brand Message

🌟 Conclusion: How to use mocha mousse in your branding

If you want to make your brand look modern and timeless, “Mocha Mousse” is an ideal choice. The color combines elegance with down-to-earth and creates a calming antithesis to bright tones.

Your next steps:

  • Analyze your target group: Does the effect of color match the values of your brand?
  • Test color combinations: Work with mocha mousse in combination with neutrals or accent colors.
  • Get professional advice: We at caboom Help you use colors specifically to reinforce your brand message.

➡️ Now it's your turn: Does mocha mousse match your design? We're excited to hear your opinion!